Insights, cases and perspective on digital innovation
Editorial content for teams that need strategic clarity and practical vision.
Editorial highlights about MagicWay
Briefing
Pedro Palrão joins the MagicWay of digital innovation
Briefing covered the launch of MagicWay as a digital innovation consultancy focused on the B2B market, led by Pedro Palrão and operating across Portugal and Estonia.
PME Magazine
"We want to build powerful digital experiences for B2B clients" - Pedro Palrão
In PME Magazine, Pedro Palrão outlines MagicWay's positioning, the CX 4.0 framework and the company's approach to building digital experiences with measurable business impact.
All E-Zine articles
Explore the full editorial archive by category and topic.
Emerging Tools in Martech: The New Wave of Innovation in Digital Marketing
The platforms, integrations, and AI solutions that are redefining how marketing teams operate.
AI-First vs AI-Enabled: the difference that will define tomorrow's winners
Adding AI tools does not, by itself, transform an organisation. Discover what separates an AI-Enabled company from a truly AI-First operating model.
How to Maximise the Potential of Marketing Technology?
How to align technology, marketing and team enablement to unlock greater efficiency, personalisation and innovation.
Customer Experience 5.0: The New Frontier of Customer Satisfaction in Digital
How personalisation, intelligent automation and data are redefining customer experience in the digital era.
MagicWay UK: Our official entry into the British market
We have expanded our international presence with the official opening in the United Kingdom, bringing our digital innovation expertise to the British market.
AI: The new team member – Successful onboarding for AI adoption in companies
How to implement artificial intelligence in companies effectively and sustainably, ensuring team adoption and measurable results.
CSAT: The Essential Metric for Measuring Customer Satisfaction
A simple, immediate and effective metric to measure customer satisfaction and guide continuous improvement decisions.
Data Thinking: The Key to Predictive Customer Experience
How Data Thinking helps anticipate behaviours, personalise interactions and optimise customer experience proactively.
Humanising B2B Experience: Creating More Meaningful Connections
Why humanising B2B experience is essential to build stronger relationships, increase loyalty and sustain growth.
B2Blend: The B2B Orchestra in the Digital Era
An integrated approach to personalisation, omnichannel and content to create real impact in the B2B ecosystem.