E-ZINE
Insights, cases and perspective on digital innovation
Editorial content for teams that need strategic clarity and practical vision.
Editorial highlights about MagicWay
Briefing
Pedro Palrão joins the MagicWay of digital innovation
Briefing covered the launch of MagicWay as a digital innovation consultancy focused on the B2B market, led by Pedro Palrão and operating across Portugal and Estonia.
PME Magazine
"We want to build powerful digital experiences for B2B clients" - Pedro Palrão
In PME Magazine, Pedro Palrão outlines MagicWay's positioning, the CX 4.0 framework and the company's approach to building digital experiences with measurable business impact.
All E-Zine articles
Explore the full editorial archive by category and topic.
B2B
Humanising B2B Experience: Creating More Meaningful Connections
Why humanising B2B experience is essential to build stronger relationships, increase loyalty and sustain growth.
Pedro Palrão21/03/20246 min
B2B
B2Blend: The B2B Orchestra in the Digital Era
An integrated approach to personalisation, omnichannel and content to create real impact in the B2B ecosystem.
Pedro Palrão21/02/20245 min