E-ZINE
Insights, cases and perspective on digital innovation
Editorial content for teams that need strategic clarity and practical vision.
Editorial highlights about MagicWay
Briefing
Pedro Palrão joins the MagicWay of digital innovation
Briefing covered the launch of MagicWay as a digital innovation consultancy focused on the B2B market, led by Pedro Palrão and operating across Portugal and Estonia.
PME Magazine
"We want to build powerful digital experiences for B2B clients" - Pedro Palrão
In PME Magazine, Pedro Palrão outlines MagicWay's positioning, the CX 4.0 framework and the company's approach to building digital experiences with measurable business impact.
All E-Zine articles
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Customer Experience
Customer Experience 5.0: The New Frontier of Customer Satisfaction in Digital
How personalisation, intelligent automation and data are redefining customer experience in the digital era.
Pedro PalrãoNo date8 min
Customer Experience
CSAT: The Essential Metric for Measuring Customer Satisfaction
A simple, immediate and effective metric to measure customer satisfaction and guide continuous improvement decisions.
Pedro Palrão23/09/20249 min