Ideas, casos y perspectiva sobre innovación digital
Contenido editorial para equipos que necesitan claridad estratégica y una visión práctica.
Destacados editoriales sobre MagicWay
Briefing
Pedro Palrão se incorpora a la vía de innovación digital de MagicWay
Briefing presentó el lanzamiento de MagicWay como consultora de innovación digital centrada en el mercado B2B, liderada por Pedro Palrão y con operaciones en Portugal y Estonia.
PME Magazine
«Queremos crear experiencias digitales potentes para clientes B2B» — Pedro Palrão
En PME Magazine, Pedro Palrão explica el posicionamiento de MagicWay, el marco CX 4.0 y su enfoque para crear experiencias digitales con impacto medible en el negocio.
Todos los artículos de E-Zine
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Emerging Tools in Martech: The New Wave of Innovation in Digital Marketing
The platforms, integrations, and AI solutions that are redefining how marketing teams operate.
AI-First vs AI-Enabled: The Difference That Will Define Winning Companies
Adding AI tools alone does not transform an organization. Discover what distinguishes an AI-Enabled company from a true AI-First organization.
How to Maximise the Potential of Marketing Technology?
How to align technology, marketing and team enablement to unlock greater efficiency, personalisation and innovation.
Customer Experience 5.0: The New Frontier of Customer Satisfaction in Digital
How personalisation, intelligent automation and data are redefining customer experience in the digital era.
MagicWay UK: Our official entry into the British market
We have expanded our international presence with the official opening in the United Kingdom, bringing our digital innovation expertise to the British market.
AI: The new team member – Successful onboarding for AI adoption in companies
How to implement artificial intelligence in companies effectively and sustainably, ensuring team adoption and measurable results.
CSAT: The Essential Metric for Measuring Customer Satisfaction
A simple, immediate and effective metric to measure customer satisfaction and guide continuous improvement decisions.
Data Thinking: The Key to Predictive Customer Experience
How Data Thinking helps anticipate behaviours, personalise interactions and optimise customer experience proactively.
Humanising B2B Experience: Creating More Meaningful Connections
Why humanising B2B experience is essential to build stronger relationships, increase loyalty and sustain growth.
B2Blend: The B2B Orchestra in the Digital Era
An integrated approach to personalisation, omnichannel and content to create real impact in the B2B ecosystem.