Logistics, Transport & DistributionImplemented case · Organisation not identified

Predictive Logistics Control Tower

An end-to-end connected operation that anticipates delays, explains their impact and coordinates the best response across planning, warehouse, carriers and customers.

Order-to-delivery-to-exceptionPlanning · Warehouse · Transport · Customer Service · ManagementOperational pilot in 8–10 weeks
Predictive Logistics Control Tower

Implementation snapshot

DELIVERED

Shipment operational twin · Predictive ETA and risk

Integrated

TMS · WMS · ERP · Telematics & IoT

Proven impact

>80%

Exceptions detected before impact

–35% to –50%

Mean time to resolution

BEFORE

The initial challenge

A multimodal logistics company managed orders, capacity, routes and incidents across TMS, WMS, ERP, carrier portals, spreadsheets and email. Teams discovered many delays only after there was no room left to recover the SLA, while every exception required dozens of manual contacts.

DELIVERED

The implemented solution

A control tower was designed to create an operational twin for every shipment, combine internal data with telematics, weather and port signals, predict exceptions and propose recovery plans. The system executes low-risk tasks and requests human approval whenever a decision changes cost, carrier or customer commitment.

Order-to-delivery-to-exception

Implemented process

Shipment

Order, load and SLA

Signal fusion

TMS, GPS, weather and ports

Prediction

ETA, risk and impact

Decision

Cost, SLA and approval

Replanning

Route, slot and resources

Communication

Customer and partners updated

AI-assistedHuman decisionSystem action

SOLUTION

The delivered system

01

Shipment operational twin

Combines order, load, route, capacity, SLA, documents and events in one verifiable timeline.

02

Predictive ETA and risk

Combines history and real-time signals to anticipate delays, capacity shortages and missed delivery windows.

03

Exception orchestrator

Compares alternatives by cost, carbon and SLA, recommends the best action and automates tasks after approval.

04

Proactive communication

Generates contextual updates for customers and partners and preserves a complete resolution record.

PLUG

Implemented architecture

TMS
WMS
ERP
Telematics & IoT
Carrier APIs
Weather & port data
Customer portal
BI
AI orchestration layer

Models · Rules · Agents · Audit

Role-based access
Source citations
Human approvals
Event logging

VALUE

Results achieved

Result achieved

Exceptions detected before impact

>80%

Starting point

Reactive management across scattered alerts

Result achieved

Mean time to resolution

–35% to –50%

Starting point

Manual coordination by phone and email

Result achieved

Deliveries within promised window

+8 to +15 pp

Starting point

SLA measured after delivery

Result achieved

Extra kilometres per exception

–10% to –20%

Starting point

Replanning without systematic comparison

CONCEPT · PLUG · PLAY

How it was implemented

CONCEPTWeeks 1–2

Priority lane and exceptions

Process map, sources, decisions, guardrails and baseline

PLUGWeeks 3–7

Pilot control tower

Integrations, shipment twin, prediction and exception workflow

PLAYWeeks 8–10

Assisted operations

Live lane pilot, metrics, enablement and scale plan

Want to achieve similar results?

Share the process you want to transform. MagicWay identifies the starting point and designs an implementation for your operation.